About Us

Welcome to the Murphy Auto Group website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used car, truck, or SUV you will find it here. We have helped many customers from Haines City, North Augusta, Aiken, Hephzibah and Augusta find the of their dreams!

Murphy Auto Group Mission

Our mission is to be your ‘Dealership of Choice’.

We will accomplish this through quality and responsive
customer service and satisfaction…
…as well as…
…our innovative processes and approach to a highly
competitive, rapidly changing and evolving automotive market.

We recognize the importance of our customers, employees,
communities, vendors, and manufacturers.

Murphy Auto Group Vision

Our vision for the Murphy Auto Group is that each dealership reaches its full potential and sustains its competitive market advantage to accomplish the MAG mission to
Be the Dealership of Choice.

The critical path to realize our vision is ensuring the culture of MAG is rooted in integrity and is based on shared attitudes, values, goals, policies, and practices that are known, accepted, and enforced.

The key components of our culture require compassionate empowered leaders and passionate employees who know their organization and leaders care for them.

The desired end-state for MAG is that we are successful, profitable, and that we take care of our people, our customers, and our communities.

Murphy Auto Group Core Values

* Servant Leadership (that embodies the character traits of:)
– Honesty & Integrity: truthful in word and deed, always.
– Dignity & Respect: Live by the “Golden Rule;” treat others the way you would like to be treated.
– Fairness: Impartial and just behavior without favoritism or discrimination.
– Compassion: Concern for the welfare and misfortunes of others.
– Humility: Modest view of one’s importance or role; deflects praise and credit to the team and/or subordinates.
– Commitment: Complete dedication to the team or the mission.
– Dependability: Trustworthy and reliable.
* Innovation: Willingness to attempt new methods, ideas, and products.
* Diversity: A range of different things; ideas, experience, people.
* Consistency: demonstrate a level of performance that does not vary in quality over time. Do the same thing, always.
* Generosity: The quality of being kind and thoughtful, with a willingness to give freely to others in need.

Murphy Auto Group Ethos

“We will always focus on, and never quit, our mission to
be the Dealership of Choice.”

“When we fail, we will learn from it and resolve
not to repeat the same mistakes.”

“We will always take care of people:
customers, employees, dealerships, and communities.”


We know that prospective customers are extremely well educated when researching their next vehicle. Murphy Auto Group has made it easy to get all the available vehicle information, so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier South Carolina dealer, we have a huge selection of new and used vehicles from which to choose. Murphy Auto Group online and offline customers enjoy vehicle specials every day. We offer service & parts, an online inventory, and outstanding financing options, making Murphy Auto Group a preferred dealer serving Haines City, North Augusta, Aiken, Hephzibah, and Augusta buyers. Ready to set up a test drive? Visit our North Augusta dealership in Beech Island, SC today!

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37048 US-27 • Haines City, FL 33844

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Murphy Auto Group 28.136442, -81.639745.